We all want people to pay attention to what we are doing. Nobody is special when it comes to that and nobody jumps into this business wholeheartedly with the hopes of being ignored. In fact, if you spend the money on the gear and equipment and you spend the hours it takes to practice your craft, you are talking about a major investment of time and money before you ever set up on stage. Then of course, once you do have a couple good go ’rounds on the merry-go-round, you eventually gain confidence and want more people to know that you are out here.
The music business is part-time fun time, when you get to play and full time, full throttle marketing. A good example of this is Joe Bonamassa. The man is a market mecca! Not only does his playing make you pay attention but, once you do he will make sure you have plenty to watch and listen to. He offers loads of live film on YouTube and if he doesn’t get you there or on Facebook, he will find you in an email. Brilliant and non-stop.
Question is, how do you push and market yourself nonstop without being overbearing or annoying? When you are starting out on a local scene and growing to regional circuit and trying to expand to national stages, it is a long row to hoe! You need a lot of people to pay attention to you. How do you make that happen? You need the audience to embrace you first of course. Their venues must open their doors to you and after that, media markets are needed to cover you as well.
Here are a few pointers worth noting. First and foremost, not to sound like a broken record, but once a gig is booked, take the time to create an event on the page you use to broadcast your band’s events. Some options worth considering are ReverbNation, Bandcamp, Bands In Town, and even Facebook allows you to create band pages and tell fans and admirers more about your project, with a couple of form pages that you fill in with all the details you wish for people to know. Create a FB page and use a calendar app to blast dates if you don’t have a website. Self-promotion is a shameless and thankless task, but you have to commit to doing it if you want people to know you are out here!
Let me just say, that although I have an understanding of your need to be paid attention to, that does not mean I am going to pay you any mind. Here is my thing., if you have a band and you are reaching out to me, that tells me instantly that you want something. If you are like all the rest, you are hoping I will book you…which equates to making you money.
Having said that, if you waste my time by sending me four blank hello messages on Facebook messanger that say nothing else…by the fifth go ’round, you then ask a favor from me, like to help you get into the area…do not expect good or great things from me. In fact, do not expect anything from me because you have already turned me off and pissed me off. Our story will likely begin and end right there, but you can add your own and embellish it with whatever fabrications you need, to express to your band mates why the blogger won’t deal with you. It is as simple as your approach sucks! This does not mean that your band sucks, it means the PR person needs to be replaced and the sooner the better!
You see, it all comes down to approach. I know the local entertainment news writer in my hometown. I consider him a close friend and colleague. If I want some free press on an event or a band or a venue’s live music schedule, I certainly don’t send him three blank text messages and waste his time. So why anyone who doesn’t know me, would bother reaching out to me like that is beyond my comprehension.
I don’t waste our local reporter’s time trying to get him to help me with something that he does not do either, like book bands. In fact, the only thing I would do is take a minute to write an informative email, detailing the information contained therein and send it along with the hopes that I included all he needed to do his job. If not, I close each email with my phone number in case anyone needs to reach me.
In the end, if you want people to pay attention to you, perhaps you should start with a proper introduction. This is especially true if you want event organizers, bigger venues, media outlets and A&R reps to pay you some mind. You might also pay attention to their talents and contact them so to use them for their talents. Don’t call the media and ask them to book your band in New Bern. Don’t contact a booking agent to write your press release. Everyone has talents. This is even true of your band mates. You will always get the best results from people when you allow them to use their talents to work for you. Build your team effectively and make sure you have a welcoming approach. You are in the end… selling yourself, so be sure you don’t mark yourself down, before you have a minute to be put on display!
Paid Time Off, featuring the sweet sounds of father and daughter duo Rick & Jenna Leigh Huff, will be the featured entertainment this evening at The Brown Pelican, located at 411 Broad St., New Bern, NC. Music starts at 7 pm and they will rock you to all the familiar sounds you love til 10 pm. This show is FREE but feel free to leave a tip!
Live tonight at Thirsty Bruin, located at 224 Middle St., New Bern, NC, check out the good time grooves of the Will & Tony Show, featuring the talents of Will Baker and Tony Johnston. They get to rocking at 8 pm and play til 10:30 pm. This event is also free admission with donations at the bandstand graciously accepted!
Ravenz Bru will be giving up the grooves we all know and love on the patio at The Harvey Mansion, located at 221 S Front St., New Bern, NC. They get the music started under the tent at 8 pm and rock you til 11 pm. Come shake it down with this trio tonight!
Live at The City Laundry, located at 901 Pollock St. New Bern NC, on Friday July 28th, will be StoryTellers, featuring Patrick Bliss.
Local Actor and Singer Patrick Bliss presents a concert featuring the best told stories of 20th century Folk and Americana. Featuring the music of Bob Dylan, Jim Croce, Don Mclean, Johnny Cash and many more. Show starts at 8pm $10.00 cover at the door for entry.
Just over the bridge you can enjoy the fun party sounds of New Bern’s own Zen Pirates live at Triple Play Restaurant, located at 111 Williams Rd., New Bern, NC. This entertaining band is filled with local talent to groove you into your weekend right. Music starts at 9:30 pm and they keep it going until it’s time to close.
Having a look around the area you can find Adam Hill Band, live on stage from 9 pm til 1 am at North Street Pub & Eatery, located at 115 W North St., Kinston, NC. This band will rock you hard and rock you right, so come out and enjoy the face melting guitar of Adam Hill. There is no cover for this event and NSP&E is a great one stop shop for dinner and a show tonight!
Checking things out in Jacksonville; The Carolina Sky Acoustic Duo is playing live July 28 from 8pm to 10pm!! Come and rock out with us in a great atmosphere with great friends! Did I mention there is no cover charge, just come on in and enjoy!! We will have wine, beers, full coffee bar as well as our full menu available! This is all happening at NorthStar Cafe, located at 2355 Western Blvd., Jacksonville, NC.
Checking things out along the coast East Brogues Band have a show tonight at The Dockhouse Restaurant. They will rock the crowd on the waterfront from 9 pm – 1 am. Come check out this local trio and dance into the weekend, The Dockhouse is located at 500 Front St., Beaufort, NC. They offer a great atmosphere, they have a fine staff to serve you and they offer live music Wednesday thru Sunday nights!
Speaking of Beaufort, The Beaufort Blues Project will be performing tonight at the Back Street Pub, in Beaufort on Middle Ln. They get the blues rocking at 10 pm and play til closing. There is a music charge at the door and the music inside is always worth the admission.
Davy Williamson wants his friends and fans around the Surf City area to know that he will be performing this evening at JM’s Place, located at 520 N New river Dr. Surf City, NC, He gets the party started at 8 pm and rocks you well into the night til 11 pm.
Each week I ask where everyone is playing in the days ahead…here is what folks said this week:
If you have Facebook you can search the many music events happening throughout the state by clicking on:
That is all my news and music that I found for your dancing pleasure. I hope you get out and enjoy the sounds of live music sometime soon. I am dedicated to making sure you know where to go to find it. If you like this blog please sign up and get an email each time we publish. I appreciate my readers, the musicians and the venues who all do a part in keeping live music alive! Thanks for keeping me informed!
Please take kindness with you today and hug strangers. Don’t forget that life is short and could end in a moment, so make sure you take time to enjoy the dance. Party safely people! We love having you here with us! You rock, so don’t roll the car! Rely on sober friends, call a cab or sign up to uber around!
Send all of your event invites to me on Facebook, so I know where you are playing in the days ahead. I can be found on Facebook by following this link:
I also read emails daily. You can send those to:
Please include the day, the date, the time of the event, the time of your scheduled performance, what time doors open and the price of tickets. Pictures are also helpful. I share links to band websites, so send those along as well. Thanks so much for taking the time to fill me in on the details, together we will reach the people!