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The Music Business 101
When you set out to build a band or open a bar you should become familiar with all of the local media resources in your area. I know we hear a lot of bad stuff about media these days, but this is not political mojo, this is business building, community gathering mojo. Always find clever ways to highlight this so that, right out the gate, you have a cutting edge in your approach.
When putting together an event, make a list of all of these media outlets in your immediate area and be sure to contact them. Be professional if you wish to get their attention. Offer an official press release that describes your event, and it’s purpose. You don’t want to be too wordy, and you should highlight the facts. This list includes: Day, Time, Ticket Price, Who is playing and what to look forward to when people attend. Include links for other media outlets to post as well.
This should be sent to the local radio, television, newspapers and other local town publications that offer good sources for advertising potential. Your media list should include contact name, media affiliation, direct phone number for the person and an email address.
After 48 hours follow up with your media contact to ensure they received your transmission. Building a good rapport with your local media groups will help you broadcast your name and event, on a grander scale than if you rely social media alone.
Social media is a great tool and should be used for its potential benefits. But building a relationship with your local media will help you build a following faster than with social media alone. Take the time to build and develop this contact list so to successfully showcase your event.
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Live Music Options ~ Friday, April 7, 2017
Gettin’ Down Around Town New Bern, NC
Hank Barbee is in town tonight for a special ArtWalk appearance at The Brown Pelican, located at 411 Broad St. New Bern, NC. The music is from 7-10 pm and this show is free. He has a new disc out; Son Royale, which is $15.00 and will be available at the show. He will have that disc and his other two releases, plus the awesome and creative guitar string bracelets made with love by Barbee’s own mother.
This singer songwriter hails from Richlands, NC and is the featured artist all month on the Guitar Resources Facebook Page.
Kenny Castania has been a player on our scene for quite sometime and tonight they are throwing a big party for the stringer, who is getting ready to head North to cooler climates of Pennsylvania. To wish him well they are hosting a secret show and going away party at Brewery 99, located behind the Brown Pelican. Come out and wish Kenny well and enjoy the music of the Fearless Freaks. Music starts at 7 pm and they rock til 10 pm.
Just as ArtWalk wraps up, you can find Bruce Lynch firing up the tunes at The Thirsty Bruin, located at 224 Middle St. New Bern. Music starts at 8 pm and Bruce rocks the house til 10:30 pm. Come enjoy all the fun rock classics that make you want to weekend!!!
James Ford will be performing in front of The Black Cat Shoppe on Middle Street for ArtWalk tonight. He offers a variety of favorites from a number of different genres. You will enjoy some rock, pop, blues, funk and even rap when offered by this talented player. Music plays outside on the street from 5-8 pm.
Mama Callie’s Louisiana Seafood Restaurant is offering an open mic night tonight. Come out and pack the gig bag. The jam starts at 7 pm and players are welcome to join in til 9:30 pm. This is the first open mic event they have hosted, so let’s show them how talented this town is by showing up and being a part of the fun!
Live tonight at Triple Play Restaurant, located at 111 Williams Road, New Bern, you can find the Kohlers live and on stage from 6:30 – 9:30 pm. This show is free and you are encouraged to come and enjoy some dinner while you watch the blues unfold.
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~ Cruising Along the Coast ~
Newport is hosting their annual pig pickin’ and this year the Band of Oz will be on hand to entertain the citizens that gather. This is a free admission event that gets started tonight at 7 pm and keeps you shagging til 10 pm.
Dave The Sax Man will be offer the soothing sounds that blend nicely with a romantic dinner for two at Boro Restaurant & Bar, located at 109 N Front St. Swansboro, NC. Music starts at 7 pm and plays until 10 pm.
Flipperz Family Bar & Grill, located at 311 Mangrove Dr. Emerald Isle, NC, is kicking off their music season with the sounds of local shore favorites Scearce & Ketner. Come out and enjoy their beach grooves from 6:30 til 9:30 pm.
Once you get a full belly and you are ready to dance it off, head just down a few doors to SALT ULTRA LOUNGE, located at 325 Mangrove Rd. Emerald Isle, NC. Doors open at 8 pm and music starts at 9 pm, courtesy of The Entertainers. Here is more from the Facebook event page:
“For table reservations and VIP call Betsy @ 617-750-9005 or message us on Facebook.
Beach Music has long been a tradition in The South, and The Entertainers are proud to have shared in that tradition for over 30 years.
The Entertainers were founded In 1980 and scored their first regional smash hit with “Living For The Summer” that same year. This song helped propel the group to the forefront of beach music, which led to their playing the finest clubs along the grand strand of Myrtle Beach, corporate conventions, weddings and festivals from Washington, DC to Naples, Florida.
While staying true to their R&B and Beach Music roots, the group also satisfies the most diverse audiences by playing selections from the latest Top 40, Classic Rock & Roll and Country music. The group’s years of performing experience and recording prowess culminated in the release of their latest album entitled, “The Inside Story”. This record, which contains the #1 Beach Music hit, “Thank Goodness She Cheated” and Classic Beach and Soul hits, will surely lead you to the dance floor with a smile on your face.”
Live tonight at The E Club, located at 8102 Emerald Drive, Emerald Isle, you can enjoy the sounds of Big Drink Music Company. They will rock you into the weekend from 8 pm til midnight.
Tiffany Elaine will be live with Jimmy Kennedy this evening at Cru Bar & Wine Store, Beaufort Coffee Shop, located at 120 Turner St. Beaufort, NC. Come early for wine tasting, hors d’oeuvres and the best seats in the house. Music plays from 8-11 pm and country is the menu for the night!
If rock n roll is more your flavor, check out Steel Shot live tonight at The Royal James Cafe, located at 117 Turner St. Beaufort, NC. Music starts at 9 pm and they rock you til midnight! This show is free, but please feel free to show the band some love and give them some gas money to go on!
Stoney Creek has a show tonight at Topsail Moose Lodge, located at 13175 North Carolina 50 Holly Ridge, NC. Music starts at 8 pm and this duo will groove you with familiar sounds you will enjoy
I found a couple of shows along the outer banks. The first one is that of Barefoot Wade, who will be giving up the grooves from 9 pm til 1 am tonight at Gaffer’s Sports Pub 1050 Irvin Garrish Highway, Ocracoke, NC. Wade is a talented player and fun to catch when you are near a beach, as his sounds are tropical and groovy!
The other show I heard about on the outer bank is that of Jamie Pridgen, who is scheduled to perform tonight at Longboards Grill, located at 3833 N Croatan Highway, Kitty Hawk, NC. Music starts at 10 pm and plays til 2 am.
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~ Rocking Around the Region ~
Live tonight at Penny’s Place you can enjoy the sounds of Fat Men In Heat, live from 9 pm til 1 am.
There is a $5.00 admission charge. Penny’s Place is located at 607 S Main St. King, NC. Come out and get rocked by the familiar sounds you love!
Threadbare Trio will be live along with Joshua West and Adam Bennett tonight only at Test Pattern, located at 701N Trade St., Winston-Salem, NC. Music starts at 8 pm and flow til 11 pm.
Jukebox Revolver will revving up the weekend at Ham’s New Garden which is located at 1635 New Garden Road, Greensboro, NC. Music cracks up at 10 pm and they rock souls with all the classics til 2 am. This show is free.
White Street Brewing Company, located at 218 S White St. Wake Forest, NC, is offering the sounds of Canaan James, who will rock the room from 8 – 11:30 pm. Here is what else I learned on the Facebook event page about this artist:
“You don’t want to miss out on the tunes of Canaan James Live on Friday, April 7th from 8-10:30pm. He was selected for a front of the line pass forAmerica’s Got Talent 2015 AND was invited back to the Charleston America’s Got Talent on Wednesday, February 1st! He has recorded songs in Nashville and was selected to play at CMA Music Festival in Nashville-2015.”
“Canaan has a jaw-dropping voice that allows him to sing with a raw, country edge, but also subtle hints of his R&B roots”- CJL fan
The Switch will be rocking those that make it out to the 85 Bar & Lounge, located at 118 Zeb Robinson Rd. Henderson, NC. They crank up the amps and turn on the lights at 10 pm and rock til 1 am.
Lorraine’s Coffee House & Music offers some wonderful bluegrass tonight. Located at 101 Timber Pointe Rd. Garner, NC; they offer the music of the Grass Cats from 7 -10 pm. Admission for the show is $10.00.
Here is what I learned about the band on the Facebook event page:
“The GRASS CATS continue to entertain audiences with their exciting live performances and critically acclaimed recordings. Their shows feature lively foot-stomping fiddle and banjo music, bluegrass classics, tight vocal harmonies, acapella gospel quartets and chart-topping original songs. Though careful never to lose their traditional bluegrass footing, the CATS also perform cleverly arranged “covers” of songs from artists as diverse as Eric Clapton, Duke Ellington and Tim McGraw.
With a total of nine CD’s, their recording career has been highly acclaimed with five of their CD’s landing in the Top 10 on Bluegrass Unlimited’s national chart. Their latest release, The Mountains My Baby And Me, produced their third #1 hit “The Mountains My Baby And Me” and the single was ranked by Bluegrass Today as #15 for all of 2013. In 2010, A Good Way To Get The Blues, produced their second #1 hit “A Good Way To Get The Blues”. Their 2002 release, The Blues Are Back In Town, received a highlight review in Bluegrass Unlimited magazine and garnered the CATS their first #1 single, “Bluegrass Man.” and the CD was named to County Sales’ Top 5 Traditional Bluegrass Recording list for 2002. Their 2007 release, Home To Carolina, garnered a #2 single, “Pill Or Potion”.”
Mad Boar Restaurant, located at 111 River Village Pl. Wallace, NC, will serve up the sounds of Bill Powell live tonight from 8 pm til midnight. Come out and enjoy some great food and stay for the music and dancing.
Garrett F. Bissonnette is who you can find on stage at The Pour Haus Pub, located at 3746 Main St. #A Farmville, NC. This local singer songwriter and talented player will be live from 10 pm til 1 am. This show is free, so feel free to share some love with the performing artist!
Steel County Express brings their modern country sounds to The Red Room, located at 220 N Herritage St. Kinston, NC. Music gets started at 210 pm and they keep you boot scooting til 2 am. Music charge is $5.00 and payable at the door.
PIRATEFEST SETS SAIL APRIL 7 – 8, 2017!
Thanks to the generous support of Minges Bottling Company and Pepsi, our PirateFest 2017 headliner is RUSTED ROOT! They will play a FREE Concert Saturday, April 8, at 5 p.m. at the Greenville Town Common Amphitheater.
Swashbucklers of all ages will converge on the banks of the Tar River, a paradise located in Uptown Greenville, for the 11th annual PirateFest on April 7th and 8th, 2017.
PirateFest begins Friday, April 7th with a live music concert, Buccaneer Bash from 5-9 pm. On Saturday, April 8th, PirateFest begins at 10 a.m. with the celebration along Evans Street from 5th to 1st Streets and on the Town Common in the Uptown district.
PirateFest features fine arts and crafts for sale, three live music stages, a grog garden, pirate entertainers, a Parade of Pirates, a Pirate Costume Contest! A Pirate Encampment offers crafts, an inflatable pirate ship for children and other activities. You don’t want to miss the Fossil Dig, free kayak rides and a variety of food and entertainment from around the world at the International Ports O’ Call at the Roses Stage. Returning this year, pirates of all ages can enjoy carnival rides at Five Points Plaza starting Friday night with wristband night and all day Saturday.
Organized by Uptown Greenville, Pitt County Arts Council at Emerge and The City of Greenville, PirateFest will showcase the best of region from artists, to restaurants, to unique recreational activities.
Hometown heroes of funk and fun will be live tonight at Fire American Tavern, located at 113 E 5th St. Greenville, NC. Come party with TrainWreck tonight! They get the party started at 9 pm and groove you til 1 am! This show is free and the band is great fun, if you like moving and grooving to funk, soul, pop and rock music.
The Adam Hill Band will rock souls and melt faces at A.J McMurphy’s, located at 1914 Turnbury Dr. Greenville, NC. There is no charge or cost for this show and the band is smoking hot with rock and blues. Be sure to catch them if you are in the area tonight from 9 pm til 12 am.
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That is all my news and the gigs that I found for your dancing pleasure for the evening. I hope you get out and enjoy the sounds of live music sometime soon. I am dedicated to making sure you know where to go to find it. If you like this blog please sign up and get an email each time we publish. I appreciate my readers, the musicians and the venues who all do a part in keeping live music alive! Thanks for keeping me informed!
Please take kindness with you today and hug strangers. Don’t forget that life is short and could end in a moment, so make sure you take time to enjoy the dance.
Send all of your event invites to me on Facebook so I know where you are playing in the days ahead. I can be found on Facebook by following this link:
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Please include the day, the date, the time of the event, the time of your scheduled performance, what time doors open and the price of tickets. Pictures are also helpful. I share links to band websites, so send those along as well. Thanks so much for taking the time to fill me in on the details, together we will reach the people!