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This Music Business 101
Last week I discussed a good way of protecting yourself when booking gigs. All gigs that net payments are worthy of a simple agreement. I like all of my agreements to be written out and if I make an agreement by phone, I follow up with a signed agreement. It protects my artist and leaves no question to the arrangements.
This week I want to talk about promoting yourself. If you take the time to book income for yourself and others (your band mates); you might as well go the next step and create an event that tells people about it. This playing for a living is hard work and there are a great many steps to making it all come together, so that it becomes a lucrative business. Promotions is a big part of getting your name out there.
There are a million bands out there hoping that people are going to pay attention to them. The best way to keep a person’s interest is to keep in touch with them. Let them know where you are going to be. Give people the option of coming to see you if they are not busy.
It is simple enough. If you are on Facebook, create a page for your band and describe it at length and in detail. If you don’t know how to do that, call on your biggest fan to write a paragraph or two about the band or hire someone like myself to help you. Then when you book a job create an event from that page and invite your friends. Ask them to share it and include pics and video plus all the vital information on the show itself.
If you hired me, I would tell you that every gig that gets promoted the most efficiently are the ones that answer these vital questions:
Name of Band
Name of Venue
Music Starts at:
Music Ends at:
Admission Information: Cover charge at door or Tickets in Advance or FREE should be one of three options and one must be selected.
Include a Link for Tickets if sold in advance:
Description of your event (include what you want people to know):
Description of band and style (Explain what people can expect to hear):
Links to band (allow for two):
Photo for event (allow only one)!
In fact, once I figure out how to incorporate a form and calendar feature here, this is the information you will need to provide for my calendar page. When I say create an event, it might seem overwhelming to many. Some feel like they do enough in booking the job and playing it. But it is never enough until you are selling out shows and writing up the retirement plan…so until that day comes, promote your gigs!
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~ Tuesday’s Music Tastings ~
Jonah Riddle & Carolina Express Clogging Team will be offering up the free bluegrass grooves tonight at Wild Wing Cafe Asheville, located at 161 Biltmore Ave. Asheville, NC. Music starts at 6:00 pm and the groove go til 8:30 pm.
Tonight Heyday Guitars, located at 414 Brookstown Rd. Winston-Salem, is offering a Guitar Workshop with Mark Stuart. Tickets for this event are $25.00. Music starts at 6 pm and here is more about the host of this workshop:
Guitarist/Singer/Songwriter Mark Stuart has spent numerous years on the Americana/Folk circuit, performing as a solo act with his wife & musical partner, Stacey Earle or as a sideman for such people as Steve Earle, Steve Forbert, Freddy Fender, Jonnell Mosser, and Joan Baez. When not on the road performing he is in demand instructing at guitar clinics, hosting songwriting workshops, or busy doing session work.
Much more well-known among his fellow artists than the public at large, he often gets asked to provide stunt guitar duties when performing In The Round or sharing a bill with a more well-known act such as Jason Ringenberg, Ray Wylie Hubbard, or Jimmy LaFave. He can be heard on the DVD “Steve Earle, Townes Van Zandt, and Guy Clark – Together at the Bluebird Café” He has the chops.
With a show consisting of storytelling, exquisite guitar work, and a set list that draws from his rock, blues, country, and folk roots, you will be entertained and amazed.
His Guitar workshop will last 2 hours or more and is very hands-on in its approach. Each player’s abilities are evaluated, and the workshop is tailored to help improve the playing of all attendees, regardless of level. The workshop is not limited to any one style of music, whether you play blues, rock, country, folk, rockabilly, or swing. Stuart can help you to improve your playing.
Participants should bring a guitar, a capo, and a recording device if they wish to tape the class.
“Whether you are a performing singer songwriter, a sideman in a band, or a novice who plays on his back porch and open mics, you will both improve as a player and enjoy playing more after working with Mark Stuart in a workshop……. Mark is such a proficient player it is worth the price of admission just to hear him play. The fact that he breaks it down for each individual on a personal level is a bonus. Finally, Mark helps you to think and listen about what you are hearing and what you want to play. So not only will you become a better player, you will become a better listener, making music that much more enjoyable” – Steven Butler (Springdale, AR)
“Mark Stuart’s guitar clinic might have the best two hours I ever spent with my guitar. I learned lots of licks and tricks I was immediately able to fold into my own playing. I do not exaggerate when I say his instruction has helped me take my game to the next level. Mark is knowledgeable and patient. He gives the same care and attention to beginners as he does to more advanced players. He has made me think about my guitar differently.” Randy Pease (New Harmony, IN)
Live tonight at The Pour House Music Hall located at 224 S Blount St., Raleigh, NC; we find the sounds of John Kadlecik as well as the talents of Eric Chesson. Doors open at 8 pm and tickets for the show are $15.00. Music starts at 9 pm and here is what else I learned:
John Kadlecik is a singer, songwriter, and musician who can play most string instruments but is primarily known for being a guitar-slinging sideman to Grateful Dead members Phil Lesh and Bob Weir in the band Furthur. Also an original co-founder of the group Dark Star Orchestra, John has been performing improvisationally-oriented shows regularly since the late 1980’s and touring nationally for the last 20 years. His work also includes several studio releases of original music, and he is currently touring with his own group, The John Kadlecik Band.
The John Kadlecik Band features one of the most loved guitarists in the scene, with a mix of his musical friends playing both original music and fan favorites, in a format that is a sheer pleasure for festival audiences. The John Kadlecik Band is currently on a national tour and is ready to visit markets new and old and dazzle new audiences with the band’s take on well-loved songs, as well as his own original works.
While most of the bands he played with wrote their own music, in 1997 John co-founded the group Dark Star Orchestra, a band exclusively devoted to playing the well-documented actual set lists of the Grateful Dead. Originally started as a side-project house band for some of the best local deadhead musicians. “DSO” rapidly became a nationally touring band, attracting many guests to join them onstage, including John Fishman, Mike Gordon, Sam Bush, Jorma Kaukonen, John Popper, Sanjay Mishra, Tom Constanten, Vince Welnick, Bill Kreutzmann, and Bob Weir to name a few.
In 2009, John departed from Dark Star Orchestra to join Furthur, with original Grateful Dead members Phil Lesh and Bob Weir. Since then that band has toured tirelessly, filling arenas and headlining festivals. More recently John has been the frequent lead guitar player for Phil Lesh and Friends, meshing into that ever-changing line-up.
Even within this extremely busy schedule, John also finds time for other musical projects, both live and in the studio. A bluegrass band, numerous short-lived original groups, and in 2003 John began playing sporadically with Melvin Seals. Out of those shows came a group with Melvin called The Mix, also featuring Greg Anton, Jeff Pevar, and Kevin Rosen. The Mix toured nationally and went on to sign a recording contract, releasing a full length CD in 2004 titled, American Spring, but eventually disbanded for lack time in everyone’s schedule to tour.
John now lives near Washington, DC, and when not on the road with the John Kadlecik Band, appears as a solo acoustic performer and as a featured guest performer with other bands, including as a frequent and special guest of Everyone Orchestra and Melvin Seals and JGB.https://soundcloud.com/johnkadlecik/acidrain
p style=”text-align:center;”>SUE FOLEY’S NIGHT OF ROOTS MUSIC – TUESDAY NIGHT RESIDENCY at The Rabbit Hole, 1801 Commonwealth Ave, Charlotte, NC
$10 – Doors at 7, Show at 7:30
Sue Foley is a multi-award winning musician and of the one of the finest blues and roots artists working today. Foley spent her early childhood in Canada, mesmerized by her father’s guitar and started her professional career at sixteen. By twenty-one, Foley was living in Austin, TX and recording for Antone’s—the esteemed blues label and historic nightclub that helped launch the career of Stevie Ray Vaughan. Her first release, Young Girl Blues, quickly rooted her unique talents as a proficient blues guitarist, inspired songwriter and captivating vocalist. Foley has toured steadily with her band, toting her signature pink paisley Fender Telecaster—working and sharing the stage with greats such as BB King, Buddy Guy, Lucinda Williams and Tom Petty. In 2001, she won the prestigious Juno Award (Canadian equivalent of the Grammy) for her CD, Love Coming Down. Foley also holds the record for the most Maple Blues Awards (seventeen) and has earned three Trophies de Blues de France. She has also garnered several nominations at the International Blues Music Awards in Memphis, TN.
As an offshoot to her professional recording and touring career, Foley started a project called Guitar Woman, based around dozens of interviews she conducted with the world’s leading female guitarists. From 2001-2008 she wrote articles, organized and promoted concerts, and worked on a book—fueling her passion for gender studies in music and her desire to bring the work of great women guitar players to light. The Guitar Woman project entered a period of dormancy from 2009-2015 while Foley pursued several musical collaborations and returned to university to get her graduate’s degree. Plans are in the works to finish Guitar Woman in the coming months.
2016 brought Foley full circle when she returned to Austin, TX and started collaborating with some of her old friends and many Texas musical legends including Jimmie Vaughan and Billy Gibbons (ZZ Top). Foley is the only female member of the famed “Jungle Show” which features Gibbons, Vaughan, B3 virtuoso Mike Flanigin and Chris ‘Whipper’ Layton (formerly of Steve Ray Vaughan and Double Trouble). “The Jungle Show” was one of the hottest tickets in Austin in 2016. After playing two sold out shows at Austin City Limits Live 3TEN Club in December, Foley entered the studio with her Texan pals and laid down tracks for what will undoubtably be her best and most successful album to date; The Ice Queen.
Look for Sue Foley’s The Ice Queen to be released in Spring 2017.
Checking things out at Raleigh Times Bar it is Tuesday which means Beer and Banjos.
Music starts at 7:30 and the stay pickin’ and grinnin’ til 10:30 pm.
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~ Open Mic Madness ~
Richard Gibson hosts the acoustic jam at Catawba’s Brewing Company, located at 63 Brook St. Suite 1 Asheville, NC. Music starts at 5:30 and the jams go til 8:30 pm. Come out with your talent and jam tonight!
There is an open mic event this evening at Mac’s Tavern, located at 1014 Ryan Rd. Cary, NC. Come out tonight and play or sing your favorite songs tonight at Open Mic Night hosted by Michael Sedito. Music starts at 9 pm and the jam lasts til midnight.
There is an open mic event going down this evening at Beethirty, located at 505 Greene St. Greensboro, NC. Sing up starts at 6:30 pm and the music gets underway at 7 pm
Looking for a sweet spot to rock a Tuesday open mic? Come out to Ruckus Pizza Pasta & Spirits, located at 2233 Avent Ferry Rd. Raleigh, NC and take the stage! Full bar, excellent drink specials, delicious food, and live music all night long from some of Raleigh’s finest musicians. Ruckus has live music on the weekends so if you’re interested in a gig come out and show us what ya got! Solo/duo acoustic acts and full bands are both welcome! Live streaming to FB is also available. Sign up starts at 9:30 PM. Music gets rocking at 10 pm.
For something different, there is a ukelele jam taking place at Pelagic Beer, located at 300 Pace St. Raleigh, NC. Music plays from 7-9 pm and you can come have fun tonight!
The final jam I found out about this evening is a bluegrass jam, that will be happening at Lorraine’s Coffee House & Music, located at 101 Timber Pointe Rd. Raleigh, NC.
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That is all my news and all of the gigs that I found for your dancing pleasure for the evening. I hope you get out and enjoy the sounds of live music sometime soon. I am dedicated to making sure you know where to go to find it. If you like this blog please sign up and get an email each time we publish. I appreciate my readers, the musicians and the venues who all do a part in keeping live music alive! Thanks for keeping me informed!
Please take kindness with you today and hug strangers. Don’t forget that life is short and could end in a moment, so make sure you take time to enjoy the dance.
Send all of your event invites to me on Facebook and you will end up in the list of options in the days ahead. I can be found on Facebook by following this link:
I also read emails daily. You can send those to:
Please include the day, the date, the time of the event, the time of your scheduled performance, what time doors open and the price of tickets. Pictures are also helpful. I share links to band websites, so send those along as well. Thanks so much for taking the time to fill me in on the details, together we will reach the people!